LiveInk
Your pricing engine talks to your shelves. Any ESL hardware, any retail system, no rip and replace. The gap between what your system knows and what your shelf shows closes for good. Right price. Every shelf. Every minute.
See the product in action
9:47am — your pricing team approves a 10% markdown on Brand A's denim line. 9:48am — every LiveInk tag across the estate shows the new price. No staff walks an aisle. No sticker gets printed. No paper sits over yesterday's number.
LiveInk is the layer between your pricing engine and your shelves. ESL modules assembled from off-the-shelf components. Orchestration software deployed in your environment. Integrated into whatever pricing engine, POS, and retail systems you already run. You own the stack — no monthly subscription, no proprietary vendor on the other end of an annual licence.
Built by Elevation Services, the integration consultancy behind retailer POS and replenishment modernisation, and a configurable, auditable rule-engine running in a regulated UK fintech environment without redeployment.
The cost of paper
Every promo cycle, your team walks the aisles with a printout and a trolley of stickers. Hours of labour. Days of lag. And a shelf that doesn't always say what your system says it should.
Staff hours per week dedicated to printing, walking, and swapping labels. In a 200-store estate, it's a small department whose job is the shelf, not the customer.
A price change in your system takes hours — sometimes days — to reach the shelf. Promo windows close before the shelf catches up. Markdown opportunities pass. Competitive responses arrive late.
Stickers stack over older prices. The shelf doesn't reflect the system — and customers can see it. Trust takes the hit, regardless of intent.
Dynamic pricing, store-level differentiation, real-time markdown — all theoretically available, all operationally impossible at paper speeds.
How LiveInk works
LiveInk turns the shelf into a live extension of your pricing system. The price your team sets is the price the customer sees, the moment you set it — across every store, every category, every minute. Built from commodity hardware, deployed in your environment, integrated into the systems you already run.
Your team changes the price in your pricing engine. LiveInk pushes it to every label across the estate in under sixty seconds. No staff walks an aisle. No sticker gets printed.
There's no paper to stack, no sticker to peel back. The price your system holds is the price the shelf displays. Same number, always, by definition.
Built using off-the-shelf hardware with no proprietary dependency. Software runs in your environment with no monthly subscription. Seamlessly integrates with your existing pricing and retail systems — you own the system end to end.
Pricing logic is configurable and auditable. Your team can update rules without engineering support, redeployment, or downtime — built on a production-grade, analyst-editable architecture proven in UK fintech.
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